We wanted our Vanilla Bean Rum to taste like an actual vanilla bean...deep and earthy. So we soaked Madagascar Vanilla Beans in the rum base to get a clean flavor that is full of vanilla and doesn't have a cheap, imitation after-taste. As with all our flavored rums, we don't add any sugar during the blending step. What you'll find in the bottle are just rum and all-natural flavoring that hits the right blend of tropical sweetness and buttery-rich cocoa.